{"id":425,"date":"2013-01-07T14:22:20","date_gmt":"2013-01-07T22:22:20","guid":{"rendered":"https:\/\/palebluedotllc.com\/\/?p=425"},"modified":"2013-01-15T14:41:54","modified_gmt":"2013-01-15T22:41:54","slug":"mike-martinez-trimble-continues-to-innovate-to-meet-growing-agriculture-demands","status":"publish","type":"post","link":"https:\/\/palebluedotllc.com\/?p=425","title":{"rendered":"Mike Martinez: Trimble Continues to Innovate to Meet Growing Agriculture Demands"},"content":{"rendered":"<p>The application of GNSS sensors and machine control to agriculture, with a prescriptive approach that matches maps of the field nutrients and soil condition, has had a dramatic\u00a0 impact on increased yields and cost savings for farmers. As more extremes in weather occur, this variable technology is helping ensure productivity with fewer inputs. Sensors &amp; Systems (S&amp;S) special correspondent Matteo Luccio spoke with\u00a0Mike Martinez, Market Manager, Trimble Agriculture, about the company&#8217;s technology as well as the evolutionary path and benefits of precision agriculture practices and Trimble\u2019s Connected Farm approach.<\/p>\n<p><b>S&amp;S: What is Trimble\u2019s history in precision agriculture?<\/b><\/p>\n<p><b>Martinez:\u00a0<\/b>We\u2019ve been working in the agriculture market for the last 17 years. Trimble started in the GNSS world within agriculture doing vehicle guidance, with a device that would visually indicate to the user how to drive their vehicle most effectively in the field. That quickly transitioned into doing some specific machine control, where an auto-pilot system would actually take over control of the vehicle and drive the vehicle for the operator.<\/p>\n<p>That\u2019s probably been the main staple in precision agriculture, starting out, and even today it is a core technology still that\u2019s quite important and serves as the foundation to most of our other applications. The main user benefit for the auto-guidance is that farm operators are able to reduce overlaps in their applications so that they are not over-using inputs \u2014 seeds, chemicals, and tractor fuel and things like that.<\/p>\n<p><strong><a title=\"Mike Martinez: Trimble Continues to Innovate to Meet Growing Agriculture Demands\" href=\"https:\/\/www.sensysmag.com\/dialog\/interviews\/29035-trimble-continues-to-innovate-to-meet-growing-agriculture-demands.html\" target=\"_blank\">Read more&#8230;<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The application of GNSS sensors and machine control to agriculture, with a prescriptive approach that matches maps of the field nutrients and soil condition, has had a dramatic\u00a0 impact on increased yields and cost savings for farmers. As more extremes in weather occur, this variable technology is helping ensure productivity with fewer inputs. Sensors &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,12,27,22,8],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-geospatial_topics","category-interviews","category-precision_agriculture","category-ss"],"_links":{"self":[{"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=425"}],"version-history":[{"count":6,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/posts\/425\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/posts\/425\/revisions\/436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=\/wp\/v2\/media\/426"}],"wp:attachment":[{"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/palebluedotllc.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}